Misty Night Jungle Side Resort

Background

Misty Night Jungle Side Resort, a serene retreat featuring six independent cottages and a three-bedroom villa, faced challenges in revenue optimization and online travel agency (OTA) exposure. Prior to partnering with Genreve in 2024, the resort relied heavily on MakeMyTrip for bookings, generating approximately ₹5,00,000 over 2.5 years under previous management, with minimal presence on other platforms like Booking.com and Agoda.

Challenges

Limited OTA Presence: The resort lacked visibility on major platforms such as Booking.com and had minimal traction on Agoda, leading to an over-reliance on MakeMyTrip.
Unoptimized Pricing Strategy: The absence of a dynamic pricing model resulted in missed revenue opportunities during peak seasons.
Lack of Data-Driven Revenue Management: Previous management did not utilize data analytics for demand forecasting or pricing optimization.
Fluctuating Occupancy Rates: The resort struggled with inconsistent occupancy, particularly during off-seasons.

Implementation by Genreve

Enhanced OTA Distribution: Facilitated the resort’s onboarding to Booking.com and optimized listings across Agoda and MakeMyTrip. Additionally, secured listings on Expedia, Airbnb, TripAdvisor, Cleartrip, Priceline.com, Hotels.com, and Bluepillow, significantly expanding online presence.
Dynamic Pricing Model: Introduced an AI-powered rate adjustment system, aligning prices with demand patterns and competitor analysis.
Data-Driven Performance Tracking: Implemented real-time analytics to monitor Average Daily Rate (ADR), occupancy trends, and revenue flow.
Diversified Revenue Streams: Encouraged a balanced mix of direct bookings and OTA reservations to reduce dependency on a single platform.

Results

OTA Revenue Growth: Annual OTA revenue increased by 16.64%, with a more balanced distribution across multiple platforms.
ADR Improvement: The ADR more than doubled, reflecting a 103.2% increase due to optimized pricing strategies.
Occupancy Stability: Achieved consistent bookings across seasons through targeted pricing adjustments.

OTA Contribution Breakdown (Post-Genreve)

Booking.com and MakeMyTrip: Became primary revenue sources.
Emerging Platforms: Gained early traction on Expedia, Airbnb, and Priceline, with ongoing optimization efforts.

Key Takeaways

Revenue Growth: Achieved a 45.8% increase in annual OTA revenue compared to previous estimates.
ADR Enhancement: Realized a 103.2% growth in ADR, indicating effective pricing optimization.
Diversified OTA Exposure: Transitioned from a single-platform dependency to a multi-platform strategy, ensuring steady booking flow.
Advanced Pricing & Yield Management: Leveraged dynamic pricing strategies to optimize ADR and revenue per available room.
Strengthened Market Positioning: Enhanced visibility across major booking platforms, attracting a broader audience and higher-value guests.

Next Steps

International OTA Expansion: Further penetrate global platforms like Expedia and TripAdvisor to attract international guests.
AI-Driven Personalization: Implement AI-based guest personalization to boost direct bookings and reduce OTA commissions.
Advanced Competitor Analysis: Utilize automated benchmarking tools to refine pricing strategies further.
Occupancy Optimization: Develop off-season pricing strategies and targeted marketing campaigns to maintain consistent occupancy year-round.

Conclusion

Through strategic revenue management, Misty Night Jungle Side Resort, in partnership with Genreve, significantly enhanced its OTA presence, optimized pricing, and achieved a 45.8% growth in annual OTA revenue. The ADR more than doubled, underscoring Genreve's expertise in revenue maximization. With ongoing strategic refinements, the resort is well-positioned for sustained growth and improved profitability.

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Case Study